Words for Good: Providing Free Monthly Copywriting Services to Charities and Community OrganiSations
Introduction
Words have the power to move hearts and spark action, especially in the realm of charity and community work. Recognising this, I've decided to contribute where it matters most. Once a month, I am offering my specialised copywriting services, at no cost, to a selected charity or community organisation. This offer is exclusively for crafting compelling copy that resonates with audiences and supports noble causes.
In this article, you will learn:
My reasons for dedicating my copywriting skills to charitable causes.
How expert copywriting can profoundly impact non-profit organisations.
The criteria and process for these organisations to apply for this service.
Join me on this journey of impactful storytelling, where words are wielded for the greater good.
Why Offer Free Copywriting Services?
The decision to offer free copywriting services to charities and community organisations comes both from professional insight and personal empathy. As a copywriter, I understand that the essence of effective copy is not just about persuasive language. It is also about having genuine empathy for the reader. This empathy extends beyond words, reflecting a deeper understanding of the challenges, hopes, and needs of the audience.
This initiative is more than a service; it's a mission. It's about using my professional skills in a way that resonates with the heart of each cause, helping these organisations to connect more meaningfully with their communities.
The Power of Words: How Copywriting Helps Charities
Storytelling is a key component of charity communications. But effective copywriting serves a more fundamental purpose. It's not just about weaving narratives; it's about strategically crafting messages that prompt action. Good copywriting goes beyond telling a story - it involves understanding the audience's needs and motivations, and carefully aligning the message to elicit the desired response, be it donations, awareness, or community involvement.
Effective copywriting for charities is a blend of art and science. It involves creating a connection and guiding it towards a tangible outcome that benefits the cause.
My proximity to Melbourne allows for a more nuanced understanding of the community's specific needs. For this reason I encourage charity initiatives based in Melbourne to approach me for their copywriting needs.
Examples of copywriting jobs that can be particularly beneficial to charities:
Donor Appeal Letters: Crafting compelling and emotionally resonant letters to engage potential donors, highlighting the impact of their contributions.
Event Invitations and Promotions: Creating engaging and persuasive invitations for fundraising events, galas, or community gatherings.
Email Campaigns for Specific Initiatives: Writing targeted email campaigns for specific charity initiatives or urgent appeals, focusing on calls-to-action and donor engagement.
Social Media Ad Copy: Developing concise and impactful ad copy for social media campaigns aimed at raising awareness or funds.
Press Releases: Writing press releases for major charity events, announcements, or achievements to garner media attention.
Thank You Letters to Donors and Volunteers: Crafting personalised thank you letters to express gratitude to donors and volunteers, enhancing relationships and donor retention.
Grant Proposal Executive Summaries: Creating compelling executive summaries for grant proposals to capture the attention of grantors and succinctly communicate the charity’s goals and needs.
Brochure and Flyer Copy: Writing persuasive and informative copy for brochures and flyers that succinctly convey the charity’s mission and current initiatives.
Volunteer Recruitment Ads: Developing targeted ad copy to attract and motivate potential volunteers, highlighting the benefits and impact of volunteering.
Mission Statements and Vision Statements: Assisting in the crafting or refining of the charity's mission and vision statements for clarity and impact.
These types of copywriting jobs focus on creating concise, persuasive, and action-oriented content that is crucial for a charity's communication and fundraising efforts.
Application Process:
All applications must be sent by email to matt@curatedcopywriting.com.au
Use the subject line: "Words for Good-[Charity/Individual Name]".
Required Information for Application:
Charity or organisation name and contact details.
A brief description of the organisation and its mission.
Specific copywriting needs or particular projects they require assistance with.
Any relevant deadlines or timeframes for the project.
Selection Process:
Offering free copywriting services comes with a responsibility to choose projects that have the most significant impact.
In the spirit of which I am offering this service, I am flexible with the range of groups who may feel they could benefit from my services.
The basic eligibility criteria are as follows:
Only copywriting projects in English will be considered
This service aims to benefit efforts done for the common good and not for profit
If an application is not successful during its month of submission it may be selected for a later calendar month.
Not all applicants will be selected and the decision for who is selected is at my personal discretion.
Expectations Upon Selection:
Successful applicants will be invited to an online meeting to complete the required information for a Creative Brief.
The service includes one round of copywriting without rewrites. Any additional work will be chargeable.
The completed work will be delivered to the applicant by email fourteen days after the online meeting.
Curated Copywriting maintains the right to use the completed work as portfolio material.
The deadline to apply for each month’s service is the final day of the preceding month.
This service includes one individual piece of copywriting work for the successful applicant. Extra copywriting projects will be charged separately.
Content writing is not included in this offer.
Disclaimer:
Please note that while I am enthusiastic about supporting charities and community organisations through my free copywriting services, there are certain conditions under which I may decide not to proceed with an applicant:
Scope of the Project: During our initial online meeting, if it becomes clear that the applicant is seeking assistance with multiple projects beyond the agreed-upon scope of one monthly project, I reserve the right to decline the service for that month.
Clarity and Feasibility: If, during our discussions, it appears that the organisation does not have a clear idea of what they want or if their expectations do not align with the services I offer, I may choose not to proceed with the project.
My aim is to contribute positively and effectively to each organisation I work with, and this sometimes requires making tough decisions about where my skills can be best utilised.
Potential applicants are welcome to reach out by email for any questions they may have.
I wish all applicants to Words for Good the best of luck.
Kind Regards,
Matthew Ducza